Spud Nation: PR Campaign for National Potato Council
Infographics • Report Print Layout • Wordpress web design
At Evocati Public Relations, we led a national PR and advertising campaign for the National Potato Council to highlight the impact of the $100 billion U.S. potato industry on the U.S. economy. This groundbreaking campaign was first of its kind, generating 18 million impressions through the first 2 weeks of its release. I took on the challenge of distilling a substantial amount of data and crafted a an interactive and engaging landing page that became the number one search result for "spud nation" on Google in early 2023. I also designed an engaging 28-page PDF report as the informative keystone of the campaign, which was featured by industry publications and acknowledged by U.S. Cabinet Secretary & USDA Offices.
View the full PDF report below: